10 Common Link-Building Mistakes

link-building-snpBuilding incoming links to your website is a common off-page search engine optimization (SEO) strategy used by most webmasters and online marketers. The point of link building is to build up your authority to the search engines so that you can get more traffic to your website. But the problem with link building is that enthusiastic business owners use erroneous and misguided efforts to build up links that cause more harm than good.

Common mistakes in link building are:
1. Not using keywords in links: When you build up internal links on your website, it is important to use keywords in your anchor text, navigation text, and in any contextual links to other items within your website or even that link to outside websites. However, ensure that the keywords are not forced and are natural and make the content readable.
2. Signing up for too many social networks: If you’re not going to use the social network and the social network is not frequented by your target audience, there is no point in singing up. Getting links from inactive profiles will downgrade you with Google search. Sign up with social networks that you will use, and that your target audience uses.
3. Signing up for random bookmarking sites – Be sure that any bookmarking site that you sign up for is creditable and used by your target audience. Don’t just follow a list and sign up for them all or use them all. Be targeted in your use of these resources.

4. Avoiding “nofollow” links :We definitely want “dofollow” links, but avoiding posting and participating in places that have “nofollow” links is not a good idea because then you seem too practiced in your participation. Both types of links send traffic to your site; one just prefers bots to humans. You want humans to your site so do not avoid “nofollow” links.
5. Not getting rid of the blogroll: The links on the side of your blog, and the “blogroll” specifically, need to be eliminated. This is because by linking out to anyone you’re automatically recommending them, and thus giving away some of your traffic. It’s fine to do this, but link within your blog posts and text to people and products you recommend instead.
6. Putting too many links in the footer: All links are not created equal, and search engines in particular see links in footers as unequal to links within the text of your website or blog. Footer links should be used only for navigation to help the human, not for search engine page rank. Too many links in the footer can also make a page have too many links. It is recommended not to have more than 100 links on any given page.
7. Not following commenting etiquette: When you comment on another person’s forum, blog post, or article, it is important to follow basic rules. These include making a valuable comment, not just saying “good job” but really contributing to the discussion with a thought-out comment, and not putting links inside your comment. Comments should not be seen as self-serving in nature.
8. Trading links with others: While it can be difficult to say no to people who ask to trade links, it is imperative that every link that goes out of your website be of value to your customers and to you. If someone has a good product you can recommend that is not in competition with your products, ask for an affiliate link.
9. Using auto-approved directories: All links to your site are not created equal, and auto directories are bad ideas because there is no human being checking to see if the site is legitimate. Therefore your website and business could be lumped in with a bunch of spammy websites that are just trash. Why would you want to do that? Choose a directory that humans monitor, and which is relevant to your target audience.
10. Using random article directories: Article marketing is not dead, but it has changed. What is most important now is quality, relevant content that links back to your website in a natural way. Try guest blog posting, and posting only on relevant magazine like places that provides content, products and services to your target audience.
By paying attention to these ten link-building mistakes, you’ll be able to create a link-building campaign that really works to build traffic to your site in a good way. After all, you don’t want tons of traffic; you want massive, relevant traffic that consists of people who want your products and services. They way to accomplish that is by being aggressively picky about where your links go.

A Beginner’s Guide To Search Engine Optimization

Utilizing search engine optimization strategies and techniques is imperative to running a successful website. You want to be able to drive targeted customers to your site, and effective SEO is the main way to do just that. Continue reading for a beginner’s guide to search engine optimization.

First of all, what is search engine optimization? Search engine optimization is the process of utilizing different methods and strategies to allow the search engine spiders to successfully index your site according to key search terms in order for you to have better search engine result rankings.

Natural search engine optimization falls under having a site and submitting your site to different search engines. The spiders will then get there, but have you given them what they need to work with? The spiders are going to crawl your site to index your site, and the more effective SEO methods you use, the faster they will be able to do this.

White hat SEO strategies are ethical strategies that approach search engine optimization the right way. Keyword optimization using a density between two and five percent is an ethical strategy. Back linking with people within your business niche is a correct strategy. Building a proper site map in order for the search engine spiders to have easy access to your site is also a good strategy.

Black hat SEO strategies are considered unethical and try to take advantage of shortcuts in order to climb the search engine rankings faster. This can get your site banned from search engines, which means these methods are not a good idea. Keyword stuffing, excessive back linking, ghost scripting, and more are all considered unethical strategies. Make sure you follow the current rules and regulations of the search engines. Common sense will guide you most of the way.

You may wonder at first why your website isn’t showing up in the search engine rankings. You have to have patience when you utilize search engine optimization strategies. It takes time for the search engine spiders to index your site, and there are millions of sites out there. While the methods you’re using are meant to speed up the process, it still takes time. However, the rewards will be exponential when everything starts running on all cylinders.

What is considered a search friendly design for your website? First of all, you need a solid site map, and this has already been mentioned under white hat SEO strategies. You also need to have a list of keywords relevant to your business niche that you are placing in your content. These keywords can be included in title tags, meta tags, descriptions, URLs, content, and more. Remember not to exceed the keyword density. A good rule of thumb is if your site is easily navigated by human visitors, it will be easily navigated by the search engine spiders. Make sure you don’t have any broken links either.

Search engine optimization is a necessity when promoting your site and achieving the right results in the search engine rankings. Remember the helpful tips you’ve read here as you pursue search engine optimization properly.