Three Elements of a Mobile Responsive Website

responsive-web-desginCreating specific mobile versions of your website has been deemed a necessity, but did you know that you can create one responsive website instead? Today, the ability for your website design to adjust and adapt to the user is imperative for success. With over 300 million computers and mobile devices being used to view online content, it is just smart business to become more responsive.

At the heart of responsive web design is the ability for your website to change to fit the device the user chooses for viewing the site. The code will make it respond appropriately to the size of screen the user is viewing the site with, as well as the browser choice. This allows the content to move around to be viewed in the most optimum way.

Whether the user is using a widescreen desktop monitor, a small laptop, a tablet or a mobile phone, the responsive website looks exactly right for each instance. No need to code a site for different viewers – you create one responsive site for all devices.

There are three important elements to consider when creating responsive websites:

1. Design for the mobile device first – Mobile devices are outselling PCs, so it just makes sense to change how we all think of website design and focus on mobile devices first. Get rid of extraneous design and focus where you should: on the content.

2. Optimize the organization of your content – Move items around, make important sections bigger, and use fewer columns in your site. Place the focus on whether the user can read and use the content you’ve provided. The user’s experience is paramount and the site will look good regardless of which device they use to reach your site.

3. Keep interaction a primary focus – Most people who view content with a mobile device are not viewing your content to see how great your design elements are. They’re just trying to read the content, the review, the directions, or something they’re linking directly to via another site. Ensure that they get to see that particular content when linking to your site and they don’t have to worry about your fabulous flash slide show on entry, or your huge menu. Let them go directly to the content they want to read.

Using CSS, fluid grids, scalable fonts, thoughtful navigation and clean design elements can make your website more responsive to all users’ devices. How your site looks will depend on the user’s pixels, screen size, font choices, and more, and not on your choice of how big your headers or banners should be. What’s important today is making it easy for the user to view and use your content no matter what device they use. Otherwise they may leave your site in frustration, causing you to possibly miss out on that sale.

While creating responsive mobile designed websites may seem complicated and difficult, the truth is that this is the direction the future is taking us. In fact, the future is here now that mobile devices are outselling personal computers.

If you use WordPress to build your sites, there are already many mobile responsive themes as well as plug-ins to help you design and develop your mobile responsive site easily and quickly.

Digital Marketing

What Is Digital Marketing?

Marketing is essentially the way that businesses communicate with their audience. It’s how the word gets out about their products and services. So what exactly is digital marketing?

Digital marketing details a specific type of marketing tools. In fact, digital marketing is trending right now and in a big way. The world of technology is growing and changing every day, and businesses that don’t take advantage of it are going to be playing catch-up in the near future. If you want to get ahead of this movement, then keep reading to find out some important facts about digital marketing.

What Digital Marketing Is Not

When you think of mass marketing strategies, the ideas that come to mind are probably what would be termed traditional these days. If you are thinking of television or radio, then that is the traditional way to reach a larger audience. To go along with that are print ads and billboard spots.

The idea with marketing before was to go big.î If you reach as many people as you can, you will get a good return on your investment. Campaigns were deemed successful or not based on how sales increased or decreased as a result of the efforts. And, these efforts were not cheap.

What Digital Marketing Is

Digital marketing takes advantage of technology to communicate in a more intimate way with potential customers. Advertising is accomplished through mobile devices, email, voice broadcasts, blogging, SMS messages, videos and instant messaging. Even creating web pages that are optimized for viewing on mobile devices has become a big trend in the digital marketing strategy plan.

If you hadn’t guessed the connection yet, most of these marketing plans are built around the internet. It is the information superhighway.î Even those who are not a part of Gen-X are learning how to make their way around search engines and cellular devices. Technology is designed to make things more convenient and those who have begun to employ digital marketing plans in their advertising scheme are seeing the results.

Here’s an example. Email is a part of digital marketing to customers. If you don’t have a Smartphone, you will probably check your email when you get home from work. That could be at least eight hours between when it was sent and when it is actually read. When a message is sent to a customer via text message to their cell phone, it is often read within minutes.

Digital marketing is marketing in real time. It uses advances in technology to keep up with the way that people are communicating these days. If you want your company brand to stay at the forefront of people’s minds, investigate how these new marketing trends can help you.

The Five Don’ts of Mobile Website Design

In mobile web design, one mistake could be all it takes. Some of these mistakes will cause your websites to not display properly at all. Others will simply frustrate mobile users and cause them to leave. These are five of the biggest mobile web design mistakes you should absolutely avoid. […] Read more »