Digital Marketing

What Is Digital Marketing?

Marketing is essentially the way that businesses communicate with their audience. It’s how the word gets out about their products and services. So what exactly is digital marketing?

Digital marketing details a specific type of marketing tools. In fact, digital marketing is trending right now and in a big way. The world of technology is growing and changing every day, and businesses that don’t take advantage of it are going to be playing catch-up in the near future. If you want to get ahead of this movement, then keep reading to find out some important facts about digital marketing.

What Digital Marketing Is Not

When you think of mass marketing strategies, the ideas that come to mind are probably what would be termed traditional these days. If you are thinking of television or radio, then that is the traditional way to reach a larger audience. To go along with that are print ads and billboard spots.

The idea with marketing before was to go big.î If you reach as many people as you can, you will get a good return on your investment. Campaigns were deemed successful or not based on how sales increased or decreased as a result of the efforts. And, these efforts were not cheap.

What Digital Marketing Is

Digital marketing takes advantage of technology to communicate in a more intimate way with potential customers. Advertising is accomplished through mobile devices, email, voice broadcasts, blogging, SMS messages, videos and instant messaging. Even creating web pages that are optimized for viewing on mobile devices has become a big trend in the digital marketing strategy plan.

If you hadn’t guessed the connection yet, most of these marketing plans are built around the internet. It is the information superhighway.î Even those who are not a part of Gen-X are learning how to make their way around search engines and cellular devices. Technology is designed to make things more convenient and those who have begun to employ digital marketing plans in their advertising scheme are seeing the results.

Here’s an example. Email is a part of digital marketing to customers. If you don’t have a Smartphone, you will probably check your email when you get home from work. That could be at least eight hours between when it was sent and when it is actually read. When a message is sent to a customer via text message to their cell phone, it is often read within minutes.

Digital marketing is marketing in real time. It uses advances in technology to keep up with the way that people are communicating these days. If you want your company brand to stay at the forefront of people’s minds, investigate how these new marketing trends can help you.

Seven Tactics to Help You Create Great Content for Your Website

Website content can be anything such as written content, images, and any other data that you choose to add to your website.  Having top content on your website will prove to be a great marketing tool and will also attract potential customers.

Here are some really simple tactics that will help you create the content you desire for your website.

1. Write with clarity and simplicity. Simply put, write the way you would speak. Make sure your written material is created in a conversational tone. Don’t write in such technical or complicated language that your visitors will have difficulty comprehending the information you are trying to relay to them.

2. Show your visitors something, don’t just tell them. The written word is powerful, but becomes even more powerful when you include things such as testimonials or customer feedback on your website. This lets viewers know that others have tried your product or service and have given their input related to their experience in dealing with you.

3. Make sure your content is relevant. For example, if you have a website where you are marketing or selling pet supplies, you don’t want to include content that isn’t relevant to the type of business you are doing. Relevant content will help potential customers find you on the web and if they see your content is worthy, you can just about bet they will return to your website just to see if you have added additional information.

4. Surprise your customers with something unexpected. It really doesn’t matter what you do as long as you do it in a way that relays a “wow” factor to your visitors.

5. When writing content, always bring your personality and voice to it. Show your passion for the product and/or services you are marketing and let that passion shine through your writing. If potential customers and current customers realize that you have passion, they will be much more likely to show an interest in your product or services.

6. Give information when writing. Your content needs to be educational and informative. Avoid writing sales pitches. No one wants to visit a website full of sales pitches and leave the site knowing nothing more about your product and/or service than they had before they visited.

7. Spell-check and proof-read all of your content before publishing. You do not want to present your visitors with a website full of grammatical errors and misspelled words. Take time to manually check for any errors rather than just using spell-check. It’s better to double and triple check for accuracy.

The main thing to remember when writing is to make sure you are using your own tone, your own voice and your own style. Visitors will get accustomed to this and as they return to your site, this is what they will be looking for. Don’t try to be someone or something that you aren’t. Personalize each written piece so that it is your own and can be identified as such.

Having great content that lets your personality and knowledge shine through will help you get the results you are looking for.

Absolute Social Media Marketing Necessities To Look For

If you are interested in growing your business, a great place to start is online. With the Internet expanding the way it is, it would be of benefit to your business to incorporate social media marketing into your marketing strategy. In this article you will learn five tips for using […] Read more »