10 Common Link-Building Mistakes

link-building-snpBuilding incoming links to your website is a common off-page search engine optimization (SEO) strategy used by most webmasters and online marketers. The point of link building is to build up your authority to the search engines so that you can get more traffic to your website. But the problem with link building is that enthusiastic business owners use erroneous and misguided efforts to build up links that cause more harm than good.

Common mistakes in link building are:
1. Not using keywords in links: When you build up internal links on your website, it is important to use keywords in your anchor text, navigation text, and in any contextual links to other items within your website or even that link to outside websites. However, ensure that the keywords are not forced and are natural and make the content readable.
2. Signing up for too many social networks: If you’re not going to use the social network and the social network is not frequented by your target audience, there is no point in singing up. Getting links from inactive profiles will downgrade you with Google search. Sign up with social networks that you will use, and that your target audience uses.
3. Signing up for random bookmarking sites – Be sure that any bookmarking site that you sign up for is creditable and used by your target audience. Don’t just follow a list and sign up for them all or use them all. Be targeted in your use of these resources.

4. Avoiding “nofollow” links :We definitely want “dofollow” links, but avoiding posting and participating in places that have “nofollow” links is not a good idea because then you seem too practiced in your participation. Both types of links send traffic to your site; one just prefers bots to humans. You want humans to your site so do not avoid “nofollow” links.
5. Not getting rid of the blogroll: The links on the side of your blog, and the “blogroll” specifically, need to be eliminated. This is because by linking out to anyone you’re automatically recommending them, and thus giving away some of your traffic. It’s fine to do this, but link within your blog posts and text to people and products you recommend instead.
6. Putting too many links in the footer: All links are not created equal, and search engines in particular see links in footers as unequal to links within the text of your website or blog. Footer links should be used only for navigation to help the human, not for search engine page rank. Too many links in the footer can also make a page have too many links. It is recommended not to have more than 100 links on any given page.
7. Not following commenting etiquette: When you comment on another person’s forum, blog post, or article, it is important to follow basic rules. These include making a valuable comment, not just saying “good job” but really contributing to the discussion with a thought-out comment, and not putting links inside your comment. Comments should not be seen as self-serving in nature.
8. Trading links with others: While it can be difficult to say no to people who ask to trade links, it is imperative that every link that goes out of your website be of value to your customers and to you. If someone has a good product you can recommend that is not in competition with your products, ask for an affiliate link.
9. Using auto-approved directories: All links to your site are not created equal, and auto directories are bad ideas because there is no human being checking to see if the site is legitimate. Therefore your website and business could be lumped in with a bunch of spammy websites that are just trash. Why would you want to do that? Choose a directory that humans monitor, and which is relevant to your target audience.
10. Using random article directories: Article marketing is not dead, but it has changed. What is most important now is quality, relevant content that links back to your website in a natural way. Try guest blog posting, and posting only on relevant magazine like places that provides content, products and services to your target audience.
By paying attention to these ten link-building mistakes, you’ll be able to create a link-building campaign that really works to build traffic to your site in a good way. After all, you don’t want tons of traffic; you want massive, relevant traffic that consists of people who want your products and services. They way to accomplish that is by being aggressively picky about where your links go.

Increasing Traffic On a Budget

The volume of traffic an online business receives directly influences it’s success or failure. The more traffic a site gets, the higher percentage of potential sales there are. In days past, it was fairly easy to gain traffic through forced link building methods and buying cheap links. Today, most of those methods don’t work and can actually have a negative effect on your business. Instead, you will want to focus your attention on natural link building and the great thing about this method is you can do it with little to no budget. Here are a few cost effective ways to increase your website traffic.

Social Networking – It’s free and takes very little time once you have everything set up. The key to using social networking to build traffic is the way you interact with your followers. It isn’t enough to just set up a profile with your business information. Nor can you post updates but never respond to comments. In order for social networking to work for your business, you need to have a compelling profile, interesting posts and you must interact with your followers.

Blog Commenting – Again, think natural traffic. Blog commenting doesn’t mean spamming blogs with irrelevant comments with links to your site. Nor does it mean commenting on blogs that have nothing to do with your industry. To get the most traffic from blog commenting, you should first locate active blogs within your industry. Look for ones that have similar beliefs as you. Then follow that blog, get to know the content and post appropriate, relevant comments when you have something note worthy to say. "Great post! I agree with what you said" is not an appropriate comment. Remember, your comments are a reflection of you and your business. If your comments are junk, people will naturally assume your business is junk too.

Guest Blogging – Providing well written content on someone else’s site is one of the best ways to quickly grow your traffic. Guest blogging not only helps you build traffic, it also helps to establish you as an expert and it allows you to build relationships not only with website owners where you guest blog but with their audience as well. Before you start writing your guest blog posts, consider how your posts will benefit the other person’s business and how they will best benefit yours. Sometimes your posts may be more beneficial to the host blog offering great information with only a reference to your business.  Other times they might talk more about your specific thoughts, services or findings and include links to resources and such on your site. If you plan to write a series of blog posts for someone, consider mixing your posts so both you and your host will have equal benefits.

Affiliates – Having an affiliate program means letting other people do the hard work for you and you only pay for results. For a percentage of sales they send your way, affiliates will drive traffic to your business. Starting an affiliate program isn’t hard and it doesn’t cost much. You can start out small and build your affiliate program up as you go along.

These are just four ways you can increase traffic with little or no budget. By creating goals and planning ahead, you can quickly see great results from the above methods.