Social media marketing is a very popular and important strategy for your marketing mix. Because of this, it’s essential that you cross-promote your social media efforts on your business or brand websites. Use the tips found here to guarantee that you are maximizing your social media presence throughout your sites.
Include the social media icons on upper part of your website’s home page. Your home page is more than likely the most visited page on your website, so it’s the ideal location to announce your social media affiliations to boost your fans and followers. Download the icons of the social networks that you use. You can find these icons via a Google search or through icon search engines like iconfinder.com. Make sure your place the logos “above the fold,” meaning they should be placed high enough on your home page that the web visitor does not need to scroll the page to see them. They should be immediately viewable upon page load.
Develop social media sharing into your post templates. One of the most effective ways to drive web traffic and social media brand awareness is to make it as easy as possible for your digital readers to share your posts with others on the social media sites. If you are using one of the major content management systems like WordPress, there are dozens of social media widgets that you can easily add to your site that add post sharing. If you are looking for something more your own design-wise, any web designer can develop a look and feel for your social sharing. Once you have something in place, you essentially are making every post on your site into a potential piece of cross-promotion. It’s a very powerful system!
Look into utilizing Facebook as the commenting system for your website posts. There are many commenting systems out there. Most content management system have built in systems that are turned on by default. Three are also tons of widgets out there to add more robust features. But none have the social media impact that the Facebook comment engine has. When you use it, your readers can comment on your site by simply logging into their Facebook account. No need to force them to make another user name and password, which can turn some visitors off. Best of all, the comments made in the Facebook commenting system also appear in your company’s Facebook profiling feed and the commenter’s feed as well. This means your content is getting double or triple the potential viewership than it would be if you were using a traditional commenting system.
Add social network plugins into your site to show current posts, the amounts of fans and followers and more. A powerful way to drive more social media followers is to promote how active your community really is. There is no better way than bringing the conversation to a location on your website via a widget. Giving people a taste of what they could experience helps drive them to take action.
Through these website additions, you are more ready than ever to build up both your social media following and your web traffic as a whole. Get them in place today, so you can start reaping the benefits.