Utilizing search engine optimization strategies and techniques is imperative to running a successful website. You want to be able to drive targeted customers to your site, and effective SEO is the main way to do just that. Continue reading for a beginner’s guide to search engine optimization.
First of all, what is search engine optimization? Search engine optimization is the process of utilizing different methods and strategies to allow the search engine spiders to successfully index your site according to key search terms in order for you to have better search engine result rankings.
Natural search engine optimization falls under having a site and submitting your site to different search engines. The spiders will then get there, but have you given them what they need to work with? The spiders are going to crawl your site to index your site, and the more effective SEO methods you use, the faster they will be able to do this.
White hat SEO strategies are ethical strategies that approach search engine optimization the right way. Keyword optimization using a density between two and five percent is an ethical strategy. Back linking with people within your business niche is a correct strategy. Building a proper site map in order for the search engine spiders to have easy access to your site is also a good strategy.
Black hat SEO strategies are considered unethical and try to take advantage of shortcuts in order to climb the search engine rankings faster. This can get your site banned from search engines, which means these methods are not a good idea. Keyword stuffing, excessive back linking, ghost scripting, and more are all considered unethical strategies. Make sure you follow the current rules and regulations of the search engines. Common sense will guide you most of the way.
You may wonder at first why your website isn’t showing up in the search engine rankings. You have to have patience when you utilize search engine optimization strategies. It takes time for the search engine spiders to index your site, and there are millions of sites out there. While the methods you’re using are meant to speed up the process, it still takes time. However, the rewards will be exponential when everything starts running on all cylinders.
What is considered a search friendly design for your website? First of all, you need a solid site map, and this has already been mentioned under white hat SEO strategies. You also need to have a list of keywords relevant to your business niche that you are placing in your content. These keywords can be included in title tags, meta tags, descriptions, URLs, content, and more. Remember not to exceed the keyword density. A good rule of thumb is if your site is easily navigated by human visitors, it will be easily navigated by the search engine spiders. Make sure you don’t have any broken links either.
Search engine optimization is a necessity when promoting your site and achieving the right results in the search engine rankings. Remember the helpful tips you’ve read here as you pursue search engine optimization properly.